Should SEOs care about PR & Marketing?
Mordy Oberstein
Wix & Unify Brand Marketing
- Part 1 Should SEOs care about PR & Marketing?
- Part 2Should SEOs pay more attention to offline marketing for SEO?
Show Notes
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05:10Integrating PR and marketing strategies to boost SEO efforts.Discusses how combining public relations and marketing can enhance organic growth and search engine visibility.
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08:45Differences between traditional PR marketing and modern SEO tactics.Explores how traditional methods can be adapted to fit modern SEO strategies and the benefits of this integration.
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12:30Leveraging specific PR and marketing techniques for SEO performance.Details on how certain public relations and marketing approaches can directly improve search engine rankings and visibility.
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15:50Enhancing brand authority and customer trust through SEO alignment.Talks about the impact of aligning SEO with broader PR and marketing campaigns to build stronger brand credibility and trust.
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19:25Measuring the success of integrated SEO, PR, and marketing strategies.Discusses methods to quantify the effectiveness of collaborative efforts between SEO and PR/marketing teams on business growth.
Quotes
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"LLM is basically going across the web and scouring the web for information and pulling back whoever has the biggest digital presence." - Mordy Oberstein
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"The internet is ruined, like the digital space is just ruined. And it needs a market correction. Like in 2008, we had a financial meltdown. I feel like we're heading into a digital winter and the whole thing needs a huge correction." - Mordy Oberstein
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"People are looking for something genuine. They're not looking to be pushed and prodded. They're looking to be able to have some, some kind of commercial autonomy. So being top of mind and being, and having that awareness is everything" - Mordy Oberstein
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"Google still is the largest driver of traffic out there, whether or not they first came from social." - Mordy Oberstein
- Part 1 Should SEOs care about PR & Marketing?
- Part 2Should SEOs pay more attention to offline marketing for SEO?
Up Next:
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Part 1Should SEOs care about PR & Marketing?
Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for SEO performance,enhancing brand authority and customer trust through SEO alignment, and measuring the success of integrated SEO, PR, and marketing strategies.
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Part 2Should SEOs pay more attention to offline marketing for SEO?
Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and measuring the impact of integrated SEO, PR, and marketing efforts.
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